Founded in 1960, the Three Sons has been a staple of Milford, IA retail. From Herman and Emil Richter, owners, was born the University of Okoboji, a ficticious university that calls the entire Iowa Great Lakes the campus of the U of O. Part of the experience of shopping the three sons, if walking the old battered floors, and taking a trip upstairs for half price, plus a buck. Brands you would expect in Milford Iowa are abundant, such as Patagonia, Oakley, Under Armour, Tommy Bahama, and more. There are currently 2 other stores; one at the amusement park, and another near the Regal Beagle called the bridge store. No self-respecting visitor to Okoboji leaves without visiting one of their stores.

Sunshine Foods, located on Highway 71, is Milford's only full service supermarket offering Fresh Produce - Butcher Fresh Meats - Deli - Kitchen

Located in the Great Lakes Mall, The Look is one of the most popular places to shop for clothes in the area. With the most stylish clothing for juniors to women, they have new styles arrive daily! This store is always up to date with the latest fashion trends, and you can always find something you're dying to have. This is my wife's favorite place to shop in the Okoboji area.